The work speaks for itself.Driving engagement through short-from content
My Role
Conceptualized and wrote content ideas
Filmed and edited all Reels
Served as on-camera talent for select videos
Wrote copy and scheduled posts for maximum engagement
Ensured all content aligned with brand guidelines
Detective Tour
Content Type
Promotional and product launches
Informational and educational videos
Community initiatives
Recap videos for events
Behind-the-Scenes Content
Brand Storytelling
Impact
Introduced Reels to the division as a new marketing tool
Drove consistent month-over-month growth in views and engagement
Increased visibility for new communities and promoted positive brand involvement in local events